You’ve seen it, you’ve heard of it. You might be considering creating a profile. Perhaps you already have. Or maybe you’ve been using it for years but still need some convincing that you’re doing the right thing.
Well, we’re here to tell you that we’re big fans of LinkedIn here at TransferGo. Whether you use it to find jobs or widen your connections, there are endless benefits to using the social media platform.
Here are 5 ways using LinkedIn can boost your career.
Connect with job recruiters and hiring managers
If you’re active on the platform, LinkedIn can be a great way to connect with job recruiters and apply for different positions. According to statistics, 87% of recruiters favour LinkedIn to search and vet potential job candidates. That’s a lot of eyes on your profile!
Speaking of which, make sure your profile is active and up to date. Then, when you apply for jobs, potential employers are more likely to discover you and get in touch if they think you’re a good fit.
Network with other professionals
As well as increasing your chances of getting hired, LinkedIn offers a great opportunity to meet and connect with other professionals in your industry. You can then use these connections to your benefit when looking for new roles and opportunities.
Once you’ve made these connections, you’ll also see any updates they post. And often, they’ll publish work-related or motivational posts. Seeing these posts pop up in your feed will help you to keep on top of industry news and updates. And that can only ever be a good thing!
Gain trust and credibility
If you have an active and up-to-date LinkedIn profile, you’ve gained instant credibility. Potential employers and job recruiters will be able to refer to your profile to get a feel for whether you’re trustworthy and experienced.
When a recruiter contacts you directly on LinkedIn, you can rest assured that they’ve taken a look at your profile. It’s another validator that you are who you say you are and that your CV is accurate.
Time to make sure that your profile looks as good as it should…
Build your brand
Just like a personal website, LinkedIn can be used to build your brand online and make you stand out from the crowd.
First thing’s first—make sure that your profile and background photos look professional and high-quality. Write a powerful summary that really sells your skills and personality, and list any relevant experience and qualifications in a short and snappy format. When a recruiter looks at your profile, you want them to get an instant feel for who you are and what you can do.
Improve your Google ranking
Not only is LinkedIn a great way to build connections and for recruiters to find you, but it’s also an easy way to boost your career by improving your ranking on Google.
You see, Google likes Linkedin. It’s prominent, powerful and well-known. So when you have an up-to-date LinkedIn profile, it’s much more likely to appear at the top of Google’s results pages. Much more likely than your website, anyway. Google your name and see for yourself!
Now that you know how LinkedIn can boost your career, join today and follow TransferGo. We’re always posting about industry news, company updates and open positions. See you there!