About the Role

We’re looking for a Conversion Copywriter to craft high-converting copy across ads, emails, lifecycle flows, landing pages, and app stores. This is a newly created role designed to scale growth-focused, insight-driven messaging.

You’ll partner with Growth, CRM, and Brand teams to test, optimise, and scale copy that drives results while keeping our voice sharp, human, and consistent. 

What You’ll Do

• Write compelling, conversion-focused copy for paid ads, lifecycle emails, landing pages, and app stores.
• Use GenAI tools (e.g. ChatGPT, Claude) to support ideation, variant testing, and rapid experimentation.
• Build scalable systems—copy banks, variant libraries, templates—that improve speed and consistency.
• Lead brainstorming sessions with growth marketers, designers, and product marketers.
• Optimise copy using insights from user behaviour, engagement data, and A/B tests.
• Conduct market, audience, and competitor research to inform messaging.
• Help evolve and balance TransferGo’s performance tone of voice—brand-led but conversion-driven.

What We’re Looking For

• 3–5+ years of experience writing high-converting marketing copy (ads, emails, landing pages).
• Strong understanding of growth and performance metrics.
• Experience using GenAI for copy ideation and variant generation.
• A research-driven and testing mindset—comfortable iterating and optimising.
• Familiarity with localisation and scaling messages globally.
• Excellent editorial judgment and mastery of tone, clarity, and CTAs.
• Must be fluent in English (native speaker preferred).

Tools you know (or are keen to learn):

• Must: ChatGPT, Google Sheets, Notion, Meta/Google Ads formats
• Nice to have: Lokalise, Braze, Amplitude, Tableau, Figma

What We Offer:

• Competitive Salary: Starting from € 3100- € 4050 (gross) per month, depending on experience
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one
• Annual Development Budget: €1,000 to invest in your personal and professional growth
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office 2 days a week
• Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change